Knocking Down Barriers to mCommerce

Today, Digby announced the release of Powered by Digby which is already deployed for Godiva Chocolatier & will launch later this year for 1-800-Flowers.com. I'm happy to see Digby make headway with their mCommerce application & not just because they too are located here in Austin, TX.

I was commenting earlier today on a post by Stacey Higginbotham that discussed the potential growth of mCommerce. My comments point to the clunky user interfaces that were developed for computer monitors. These UIs were never intended for mobile phones & it should not be a surprise to anyone that consumers are hesitant to try purchasing something through a web site that wasn't developed for their medium. This is the major value I see with Powered by Digby - it's a retail site application developed specifically for mobile phones. It's that simple & that's the beauty of it!